About us

I started Veganise It to help independent hospitality business owners attract a new, loyal, and growing customer base. One that will set your business up for future growth and make it part of a global food-loving community - without losing any of your current customers!

With a Bachelor's degree in hospitality management and 15 years of front and back of house experience, I know the industry from, well, front to back. Always on the hunt for great places to eat, I understand the importance of getting small businesses like yours the recognition you deserve. After all, as part of an age-old industry, you play a much-appreciated role in keeping us humans fed and happy.

But humans are ever-evolving. I witnessed this long before moving to New Zealand, watching the rapid rise of veganism across the world.

It wasn’t until I moved from my hometown in Finland to Invercargill, that I adopted the plant-based diet myself. Lactose intolerance was what pushed me over the edge, but with all the benefits of plant-based eating in mind, I eagerly accepted the challenge.

Vegan eating couldn’t be that difficult, right?

Well, yes and no. See, I found that cooking vegan can be a lot easier (and budget-friendlier!) than most of us expect. And I noticed how many omnivores are interested in switching it up with a healthy vegan meal too. Turns out a simple, creative vegan recipe can sweep anyone off their feet.

But I also experienced that eating out as a vegan was a challenge in my new home in the South Island. And I love eating out!

The challenge wasn’t caused by a lack of interest from the hospitality sector. Questions came pouring in from chefs, staff, and owners I met, about how they could liven up my meals. How I’d suggest not putting the egg in eggs benedict. Whether making vegan nachos is essentially just the same as opening a bag of corn chips.

This got me thinking. How could I best help the industry I love so much while also helping all those vegans out there looking for great food?

Long story short, that’s how Veganise It was born.

With Veganise It, my mission is to make sure your business gets ahead of the growing demand for delicious vegan food. To help you cater to vegans from New Zealand and beyond, without losing what makes your business unique. To let you discover how easy marketing gets once your new fans get the word out about you!

You and I know that veganism is no longer for a select few – it’s here to stay and it’s booming. And me? I’m here to prepare your business for that boom.